comScore released a comprehensive worldwide analysis of the active users of Second Life, the 3-D virtual world that is entirely built and owned by its “residents.” The study revealed that approximately 1.3 million people ran the official software and logged-in to Second Life in March 2007. This represents an increase of 46 percent in the number of active residents from January 2007.
In March, 61 percent of active Second Life residents were from Europe, compared to 19 percent from North America, and 13 percent from Asia Pacific. In addition, 61 percent of residents were male while 39 percent were female.
“The phenomenal growth of Second Life continues, and its presence is being felt around the world,” said Bob Ivins, Managing Director of comScore Europe. “With nearly 800,000 active residents in Europe, Second Life is proving to be popular on an international scale. It’s especially fascinating to note that the number of active German residents exceeds the number of active residents in the entire U.S. It is little wonder that bricks and mortar businesses are seeing Second Life as a virtual-world way of accessing a global, real-world customer base.”
In addition to the resident activity cited above, comScore found that the Secondlife.com website was visited by 3.6 million worldwide visitors aged 15 and older during March, up 17 percent from February and an increase of 46 percent over January.