The Most Important Marketing Conferences in 2008
Here's a preliminary and very subjective list (in chronological order):
American Marketing Association (AMA) 2008 Executive Insights Conference
January 27-30, San Diego, CA
http://www.marketingpower.com/aevent_event24823.php
AMA also hosts the timely series "Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results" in Miami, San Diego, and Chicago.
"Customer Service is the New Marketing" Summit
February 4, San Francisco, CA
http://csitnm.com/
Small, intimate one-day conference with an interesting proposition.
THE Conference on Marketing
February 4-6, Naples, FL
http://www.iirusa.com/upload/wysiwyg/2008-M-Div/M2001/iir_main2.html
Guru-heavy conference. Keynote speakers include Andrew Zolli, Seth Godin, Arianna Huffington, and Malcom Gladwell.
Marketing 08 - 3rd Annual Summit
February 25-26, Myrtle Beach, SC
http://www.themarketingevent.com/
Rather traditional forum with a number of top-level marketing execs from ESPN, Unilever, and HP, among others.
The Economist Sixth Annual Marketing Forum: Mastering Brand and Marketing Strategies in the Digital Era
March 11-12, San Francisco, CA
http://www.economistconferences.com/Roundtable/Public/con_common.asp?rtid=1122&rtRegion=1&area=1
Top-notch forum with a focus on innovative branding strategies in the digital age; speakers include CMOs from heavyweights in the mobile space (AT&T, BT, and Motorola) and software/computing (Adobe, Dell, HP, Lenovo) but also "exotics" such as Linden Lab.
The Economist 8th Annual Marketing Directors' Summit: Taking Control of Tomorrow's Marketing Environment
March 13, London
http://www.economistconferences.com/Roundtable/Public/con_common.asp?rtid=1176&rtRegion=4&area=1
eMarketing Association eM8 Executive Level Summit
April 15-16, San Francisco, CA
http://www.emarketingassociation.com/2008/SF/index.htm
Focusing on online marketing; keynote speakers from the New York Times and Coca-Cola.
ad:tech San Francisco
April 15-17, San Francisco, CA
http://www.ad-tech.com/sf/
ad:tech London
September 25-25, London
http://www.ad-techlondon.co.uk/
ANA 2008 Annual Conference - Masters of Marketing
October 16-19, Orlando, FL
http://www.ana.net/events2/content/anc2008
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