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Even if you think you're perfectly aware of the dead-end nature of our consumer lifestyle, the 20 min. "Story of Stuff" video is still eye-opening. And "made to stick:" According to production firm Free Range Studios, the video has been viewed by more than 250,000 people since it was launched a couple of weeks ago. No wonder, it has all the ingredients of a viral hit: simple, unexpected, concrete, credible, and emotional visual storytelling.
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Posted by:Juan Sanford | March 26, 2008 at 05:48 AM