Snack-size media are on the rise -- the smaller the form, the bigger the impact! I've already blogged about the tech news round-up WebbAlert, and now the New York Times reports on more companies' efforts to offer daily short video clips (three minutes or less) in response to the known spike in web traffic from office workers during lunch break. Here are some excerpts:
"In cubicles across the country, lunchtime has become the new prime time, as workers click aside their spreadsheets to watch videos on YouTube, news highlights on CNN.com or other Web offerings. The midday spike in Web traffic is not a new phenomenon, but media companies have started responding in a meaningful way over the last year. They are creating new shows, timing the posts to coincide with hunger pangs. And they are rejiggering the way they sell advertising online, recognizing that noontime programs can command a premium."
"The trend has swept across large as well as small independent sites. Yahoo’s daily best-of-the-Web segment, called The 9 and sponsored by Pepsi, is produced every morning in time for lunch. At MyDamnChannel.com, a showcase for offbeat videos, programmers have been instructed to promote new videos around noon, right when the two-hour traffic spike starts."
"Sticking to a set schedule turns out to be almost as important on the Web as it is on television. At blip.TV, a video-sharing site, Mike Hudack, the chief executive, encourages his producers to post videos at the same time each day or week. 'Continuity and consistency is incredibly important,' Mr. Hudack said. 'If you want to attract a loyal audience, you have to give them what they expect when they expect it.'"