Meditation, defined as focusing your attention in a non-analytical way, teaches you a great deal about how to manage attention. People who meditate focus on one object, one thought, or one part of their body and avoid diverting any attention from it. This forced focus on one thing, for a limited period of time, creates a change in mind and lets the individual feel in balance with oneself and the world that surrounds him/her. Meditation is a continuous process, and is said to have three stages: relaxation, interiorization, and expansion.
It may sound somewhat esoteric but brands can adopt this technique: The "meditating brand" is able to focus its own attention and that of its audience on only one object. This one object can be a particular product feature, it can be a product benefit, or it can be a conversation topic, a point of view that it wants to convey. Meditation is a means to reduce cognitive overload and simplify a potentially complex matter to one single hook that sticks with the audience.
In some regard, every marketing program is a meditation -- you take a little piece out of a complex architecture of traits, values, and capabilities, and highlight it through repeated communications towards a select segment of your total audience population. Let's say you conducted an email campaign for an enterprise software solution that offers a visual approach to mapping critical business data, and you wanted to target a number of senior level executives. In this case, you would single out one main element of your brand story that you expect to resonate most strongly with the recipients of your email (i.e. the measurable productivity boost enabled by the software). Or take Southwest Airlines, with its consequent focus on low-cost/no-frills as the core value. Focus and repetition, a.k.a. meditation, are the traits of serene brands.