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March 21, 2008


I particularly like your point that brands today must be open--which really means acknowledging reality. It's not up to brands what people say about them, any more than it's up to any of us what people say about us. That's why if you're a brand you must possess the courage of your convictions. If you're secure in your own beliefs then you're happy to share and get others involved. Great post, Tim.

Great post !

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