SFZero - A New Interface for San Francisco

Remember the movie "The Game" with Michael Douglas and Sean Penn as unlikely brothers, shot before the backdrop of vertiginous San Francisco?

Well, here's a a new interface for San Francisco: SFZero is "a new representation for the data that's already there. Your mind is full of /inaccurate/ representations that are affecting the way you use the San Francisco dataflow: steering you away from interaction and collaboration and towards unproductive reflexive data loops (forNext). SFZero designers are working double-shifts to engineer this next-generation interface that will bring you together with your cohabitants to experience the freedom that is /hard-coded/ into San Francisco's protocol."

Sounds enigmatic, looks enigmatic, and is enigmatic. I am therefore not sure if I fully get it, but in any case SFZero seems to be a new kind of ARG (alternate reality game) -- a "Collaborative Production Game," as they call it.

"Let Someone Else Plan Your Day! Release total control of your life to an anonymous source that supplies you with instructions and directions!"

How can you not sign up for that?

Ps. Hat tip to Chelsea Holden Baker.