frog design Launches Print Magazine

I am in NYC, and this week has just been fantastic. We launched the design mind magazine, a print publication made by frog design that seeks to engage its readers in a conversation about business, technology, and design. It launched together with a website, designmind.frogdesign.com, featuring a video series, a blog network, and interactive content from frog's speaker series events.

We presented the magazine at a special edition of our speaker series in NY that featured Arun Chaudhary, director of video field production for the Obama campaign. The sold out event packed in a crowd made up of close to 250 journalists, clients, new media professionals, students, and designers. "Obama's web video strategy revealed," headlined CNET, and the event even made it into the Huffington Post. You can check out a good live blogging transcript here. I will write more about it tomorrow or so, but for now, back to the magazine.

Written by frog designers, technologists, and strategists, design mind articles provide the design and innovation community with perspectives on industry trends, emerging technologies, and global consumer culture. The magazine, to be published three times per year, will also feature interviews with high-profile thought leaders along with contributions from external writers, designers, and photographers.

Our goal with design mind is to open up new channels for frog to communicate our thought leadership in a highly visual and dynamic way. The magazine and website allow us to engage with diverse audiences and ultimately enhance our industry's influence.

The theme of the premier issue is "Numbers" and features an exclusive interview with legendary typography designer Erik Spiekermann on the difficulty, and the beauty, of designing numbers.

Additional features include:

- 555 Million Subscribers & Counting: An in-depth analysis of China's mobile market and the cultural dynamics that will determine its future.

- Defining the New Singularity: An exploration of the next level of convergence: between hardware and software, information and object, human and technology.

- 1:1: An examination of the business potential of in-game brand placement.

- The Collective Instinct: Looking into the human inclination to curate: what we keep, why we keep it, and what it means for design.

- Calculated Design: A defense of quantitative analysis and a new call for integrated design research.

- Luck Has a "RNG" To It: A look at the how slot machines and the uncertainty of random numbers can stimulate the human psyche.

- The Urban Legend of Corporate Intranets: An investigation into the myths and the realities at play in building an effective corporate Intranet.

- Writing Without Words: Book designer Stefanie Posavec visualizes On The Road as literary organism.

For more information on how to subscribe to design mind, visit http://designmind.frogdesign.com or email designmind@frogdesign.com.