NY Times: "Thinking of Going Blond? Consult the Kiosk First"

Today's New York Times features the modular and customizable retail kiosk prototype frog design, my employer, designed for Intel.

"In devising the prototypes, 'we looked at standard checkout counters,' said Mark Rolston, chief creative officer (of frog design, the blogger). 'The standard cash register takes the money well, but it doesn’t help with the selling process,' for example, suggesting accessories and pointing out what’s on sale, he said. 'On the Internet, people get tons of guidance and information. We wanted to bring that volume of information inside the store, too.'

The kiosks have an uncluttered look. 'We wanted to hide necessities like the cash drawer and the printer,' he said. 'All of that is integrated into the form.” Customers can pay with cash or plastic. In the future, they’ll even be able to pay with cellphones that can be waved, recognized and billed by the computer, Mr. Rolston said.

Within the prototypes are the same chips that Intel uses for power management technology in laptop computers. A screen becomes active only when customers step near; it goes to sleep within a second of their leaving, said Mr. Jensen at Intel, so power use is reduced. A number of manufacturers are building kiosks inspired by the prototypes, Mr. Jensen said. Intel does not plan to make the kiosks itself. Mr. Roster of Gartner predicted that kiosks with varying shapes and applications would soon be found throughout the retail industry, including department stores."

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