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September 19, 2009

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Wow, what a week in London, indeed!

Related to the question about luxury goods and which direction they will move in the current economy is a book called Deluxe: How Luxury Lost its Luster.

I purchased it last week and intend to learn what exactly the term "luxury" means to most of us and how the concept has warped over time with the relative democratization of wealth. You'd think that a book which aims to demistify the luxury goods industry would make material objects less desireable (my Fendi bag was made in China, not Italy!!? Loro Piana sells the same cashmere product up market and down market but with different labels!?!), but I think it will only refine and heighten my discrimination, as well as inspire awe in the world's ability to mass produce almost anything with such incredible speed.

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