« (Good) Movies and The Three Dimensions of Meaning | Main | India: Urgent Emergence »

December 04, 2010

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834515f9769e20147e062e080970b

Listed below are links to weblogs that reference Disrupt and Disrupted - Notes from The Great Indian B2B Marketing Summit:

Comments

Habitual selling is disrupted by upsetting selling, which itself is interruptive promotion. Far from thoroughly tapering their choices, today’s clients take a much more iterative voyage of the three usual customer journeys. If the link is strong enough, clients enter an enjoy-advocate-buy loop that skips, believe and assess stages entirely.

The comments to this entry are closed.