“What’s difficult? Creating beauty is difficult, whether it’s the tangible beauty of a brilliant innovation or the intangible essence of exceptional leadership. Beauty exists in an elegant and novel approach to a problem. Maybe it’s captured in a simple device that works intuitively, reliably, and efficiently or in an effective solution—a 'beautiful' solution—to an organizational dysfunction. And it exists in the act of connecting with and leading people.”
From “To Win, Create What’s Scarce" by Seth Godin
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