Discussing New Marketing Strategies with NDTV Profit and The Hindu Business Line in India

NDTV Profit, India's leading business news channel, interviewed me on the sideline of the recent Futurist CMO conference in Gurgaon. In the interview, which aired several times on national TV, I try to explain why in an increasingly hyper-connected world marketers should break the common rules of "strategy, consistency, control, and data” (see my presentation). India's leading business daily newspaper, The Hindu Business Line, also quoted me in an article on marketing in the digital age.

NDTV interview

The Hindu Business Line

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