Marketing's Big Plays in 2012: The Year of the AND...

India's leading business daily newspaper, the Hindu Business Line, quoted me in a story on the new challenges that CMOs will face in 2012, based on a contribution to Jessie Paul's excellent Paul Writer marketing blog.

Here's what I wrote (and think):

“In 2012, CMOs will continue to face a fragile world economy, hyper-connectivity, growing complexity, the fragmentation of audiences, and multiple truths. This is why it will be the year of the AND: Innovation AND traditional channels. Marketing AND un-marketing. Big Data AND big intuition. ROI AND imagination. Money AND meaning. Openness AND privacy. Leadership AND leaderless movements. Iron principles AND super-flexibility. And, and, and….”