iPlot

Walking Like Senna

I walked a Formula One race track last fall in Abu Dhabi, in the blistering evening desert heat. The city of Abu Dhabi opens the track a couple of days a week for bikers and joggers. I, however, was walking, due to a lack of appropriate sportswear, gasping for air, and happy to make it through even just one round. It was a surreal experience, not only because I was the odd outlier amidst hundreds of bikers and joggers, but also because it turned the purpose of the race track on its head – as my own private 'slow movement' against the race of the machines, fundamentally opposing the design intent of the venue. It felt like a meditation that turned the split seconds which typically frame the Formula One drivers’ quasi-automated blink decisions into an extended once-in-a-lifetime moment.

It took me an hour to complete the lap, and I relished every single minute of it. 'Going against the grain,' walking a Formula One track, turned out to be a fitting mental model violation, an almost situationist rebellion against time and space, and therefore a meaningful experience, a trance-like crescendo of happiness.

Speed, like happiness, is relative. Motion, on the other hand, is happiness’ absolute requirement. Motion is what holds it all together. Nations, cultures, organizations, relationships – and bodies. As the wonderful book of the same title suggests, the heart – the quintessential mechanism of motion – is a Sublime Engine, the enabler and ultimate jury of all life: it can stop anytime, for no rhyme or reason, and when it does, there is no more moving on.

It remains a mystery at what point motion becomes speed; perhaps when it exceeds the perceptional comprehension of the human sensory apparatus, when it becomes too fast to be felt, to be made sense of.

A couple of months later, on board an 800 miles per hour sky-rocketing 747 aircraft over the Atlantic, I was watching the documentary, Senna, about the legendary Brazilian Formula One race driver Ayrton Senna. True to its subject, the movie never slows down, and instead of a voice-over narrating the driver’s moved life, it simply races from frame to frame while slowly uncovering the essence of the story: the heart and soul of a passionate genius, a ‘man on a wire,’ full of concentration and determination, and of a fervent passion that’s always on the verge to its dark side, obsession. The devoted Christian Senna was a fanatic who raced to stand still and “just couldn’t quit” until he, as he put it, became a “complete man,” in perfect tune with God; a soul-searcher who touched those close and far from him with his humble but assertive heart that was beating so much faster than most others.

The documentary shows the last moments of Senna’s life, viewed from his car’s onboard camera, the painful elegy of a life that is about to pass every second (generally as professional risk and literally in this very sequence), a slow-motion blues that ends with an abrupt and absurd accident when Senna’s car fails (the exact reasons are unresolved to date) and crashes like a projectile straight into a wall. His death was as fast as his life.

Senna was a one-of-a-kind rebel, and he epitomizes the allure of the contrarian way of doing things your way: walk when others run, stay silent when others talk, be absent when others pursue presence by all means, disappear when others enter. Maybe that’s the ultimate differentiator in our fast-moving, over-loaded, hyper-charged, and ultra-saturated markets, for brands, companies, organizations, and leaders alike: to determine that it’s game over before it has even begun. Reclusiveness as the ultimate exclusivity. And maybe that is the very difference between being smart and being wise: Smart organizations and leaders are highly adaptive and thrive on constant feedback. Smart is fast. But wise is slow. Wise organizations and leaders need time and take it. Time for pause, for reflection. Time for not doing anything. Time to be quiet. Time to find the signal amid all the noise. Time to be the signal.

From Linda Stone’s “continuous partial attention” to FOMO (the Fear-of-Missing-Out) to Jonathan Harris’ long-form storytelling that propagates a “deeper, more reciprocal means of communication than shouting into a disconnected social media void,” from Speed-Dating to Slow-Dating, the Slow Books Manifesto, the Slow Food Movement, Slow Design, Slow Travel, Slow Money, Slow Living, Slow Brands. Motion may enable happiness, speed may accelerate it, but it is the counter-movement that grants us significance – and that, at the end, is the difference between a meaningful life and a life lived in vain.

[image credit: Forbes]

Humanity in the Code

My South by Southwest Interactive (SXSWi) experience began on the “nerdbird” – the flight from San Francisco to Austin. At high altitude and in even higher amplitude, the techies sitting a row behind me were speed-outsmarting each other, jumping from database mining, the UX challenge of creating a human-friendly pixel resolution, the myth of interferences for avionics, to the “stupid-smart Nathans” in their lives (sorry, guys, it was hard not to eavesdrop). I first listened with intrigue (because these guys were really, really smart, and I might as well just transcribe their conversation into a comprehensive SXSW summary post), but after a while I began to resist the unsolicited expertise, and browsing through the conference program I couldn’t help but think of my two favorite session titles this year: “Co-Founder Speed Dating” and “The Evolution of the Douchebag in Modern Cinema.” Giving up on my way-too-thin headphones, I craved an enclave that would offer asylum from the forced intimacy of all the power-chatter, a simple switch-off that would disconnect me from verbal deluge and provides some kind of digital refuge from the very human analogue conversation. With all the new services that enable ‘controlled serendipity,’ it seems ironic that social filtering assumes we constantly want to meet people. I wanted to un-meet. Now. And there was no app for that.

Obviously, the signs of the times are different. Social discovery was a main theme of SXSWi this year. Start-ups from Uberlife, Sonar, to Crowded Room were vying for the pole position in the race to become the de-facto in-situ connectors. The winner, I would submit, will be the one service that manages to balance the need to “find the like-minded” (predictability) with the desire to “discover the unexpected” (serendipity). The path between the two is where true meaning occurs. Being a social utility is not enough – the best matchmakers understand that their job is to put on a great game, not to predict its outcome.

Another theme was the browser vs. OS war, extending the conversation from Mobile World Congress in Barcelona that had preceded SXSWi. In light of the emergence of HTML 5 and Mozilla’s recently announced, much gushed about Open Web Devices (OWD) partnership with Spanish carrier Telefonica, the browser-OS web apps vs. native apps showdown drew a lot of attention. As Wireless Watch writes: “HTML5 is coming close to delivering the same quality of experience for web apps as native ones, and with its cross-platform nature can, theoretically at least, break the ties with the OS and allow non-platform owners such as operators or web service providers to create their own brand and distinctive offerings for any device.” My colleague Scott Jenson, creative director at frog, and a speaker at SXSWi, expects this trend to deliver on the promise of “just-in-time interaction,” allowing a far more seamless, personalized, and localized user experience than the super-fragmented native apps ecosystem can deliver today.

SXSWi was bigger, noisier, and messier than ever, and it was hard not get frustrated by the abundance of options and the scarcity of seats. But while there were some pleasant surprises (e.g. a session with “Catch Me If You Can” con artist Frank Abagnale), some panel topics are apparently evergreen. You could still find panels on crowdsourcing and branding in a social media world. The tone, however, was distinct this time: the digital literacy has increased exponentially, far beyond the tech in-crowd. The confidence and techno-swagger were staggering. And everyone, I mean, really everyone, was in town – hardcore digerati, outliers, cultural observers, and more and more business bigwigs. Location matters, and there is no place like SXSWi. Somewhere between hubris and pragmatism, the tech pilgrimage to Austin forms a unique geekipedia, a vast knowledge library, a mega-download of the future to come.

Speaking of which, the “Future of Work” was subject of a dedicated program track this year, and strikingly, eight years after the release of Thomas Malone’s seminal book, the main takeaway from the sessions was that the Future of Work may have already arrived – without us noticing it and indeed not evenly distributed. This became most apparent in a panel on “Decentralized Organizations - Do They Work?” with representatives from Zappos, Burning Man, Second Life-founder Philip Rosedale’s new company Coffee & Power, a marketplace for “small jobs”, and Malone himself. After several failed attempts to get a discussion going beyond just sharing anecdotes, a simple show of hands by the audience made clear that the session title was a rhetorical question. Of course decentralized organizations work. At least for a crowd like SXSWi, for which job title is oh-so-yesterday and even the online social status seems antiquated. The new currency is your latest venture.

Most of the people in the room appeared acutely aware of what Malone described as the historic opportunity in front of us: “For the first time we can combine the benefits of large organizations with the benefits of decentralized individual decision-making.” Indeed, if you combine economies of scale with the value of intimacy, you yield the “Economics of Emotion,” as Alan Zorfas coins them. In his recent article, he references a recent IBM survey poll of 1,700 CMOs who emphasized that building an enduring emotional connection with consumers is fast becoming a top business imperative.

Ironically, the very emotional bond, the very humanity we espouse as value in organizational designs, may be threatened by the technology we create: “True love is a lack of desire to check one's smartphone in another's presence,” the ever witty philosopher and writer Alain de Botton poignantly tweeted during the conference (perhaps during a date gone awry).

Keynote speaker Baratunde Thurston (The Onion) heralded the power of “laughter against the machine,” the importance of “artful ridicule,” of “comedy in the code”, and presented examples from various countries – from China to Afghanistan, Iran to Egypt. Not just coding or decoding, aggregating or analyzing, but “reading the world,” he argued, was an ever more important task in this day and age of big data, and as both institutions and experts experience an erosion of their authority, he demanded comedians step in as the new sense makers, the new interpreters who laugh off the tragic with humor. Thurston cited an Old Roman proverb, and his points were not breaking new ground by any means. But his humble and genuine delivery captivated the audience and was touching. As history has told us, it is the fools who speak the truth and foresee the future. Or you can just use Forecast, a social tool that asks “What are you going to do?” and thus captures a valuable aggregation of the likely future based on intentions.

Aside from all that, another key insight from SXSWi this year was that, as with every human enterprise, the effects of horserace politics have begun to kick in. It is now the Super Bowl for tech marketers. From political theatre to tech theatre – the backstory has become the actual story: Egos, plots, gossip, and campaigns trump the actual program. This year’s most controversial “meta-story” was BBH Lab’s Homeless HotSpots campaign – a “social experiment” that had been launched before SXSWi but reached a broader and more critical audience here that was quick in dismissing it as a ludicrous exploitation of homeless people. It is interesting to read The Atlantic’s analysis of how the public’s reaction went through all of Elisabeth Kubler-Ross' five stages of grief, but whatever you think of the appropriateness of the idea, the HotSpots campaign presented a welcome counterpoint to the dominant techno-optimism at the show – a gloomy and inadvertently comical question-mark amidst all the exclamation points. The same audience that had laughed about Baratunde Thurston’s irreverence was irritated by the absurd theater of the Homeless HotSpots, and the discomfort expressed in many blogs represented an underlying sentiment that may have gotten lost otherwise at SXSWi: social technology has invaded our lives, but it may not be the great socializer. Or as a colleague admitted over dinner: “Here I am with 17,000 like-minded souls and a dozen of social discovery tools, but when I wander through the halls, I couldn’t help but feel lonely at times.”

[image credit: Digital Journal]

The Future Is Not What It Used to Be: Predictions for 2011 to 2050, Already Obsolete

It’s that time of the year again. The trend augurs are releasing their predictions for the coming year. Except for the analyst firm Gartner, that is, which already shared its "Top 10 Strategic Technologies for 2011" in October this year – we shall see if the first-mover advantage will make them more accurate. The best forecast might still be the agenda for Davos, simply because many of the participants have the power to actually make the future happen.

Michael Schrage does not, but he is a keen observer. His “Top Six Innovation Ideas of 2011” set the theme for the whole bunch: since radical events of the 'black swan' kind are understandably hard to predict, professional future gazers usually focus on highlighting existing trends and their continued yet amplified impact in the new year. Another typical feature of trend lists is the excessive use of neologisms, preferably in the form of the noun-ification (oops) of nouns which untreated would sound all too common. Schrage, for example, coins the term “contestification” (“contests”? – nah!). Apart from that though, his list is interesting and sound: he cites touch screen user experiences (“having the right touch to get the right touch will become a desirable communications competence”); “WWWabs” (“not-quite-ready-for-prime-time alpha and beta versions of apps to explore and test”) as valuable playgrounds for companies as they shift from “R&D” to what Schrage calls “E&S - Experiment & Scale;” the rise of promotional platforms (“advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand”); the “gameification” (here, he did it again!) of business (“the companies that succeed in gameifying their products, services, and brands will enjoy a certain Zynga in their step”); and the renaissance of lobbyism (“a charismatically innovative lobbyist may have a bigger impact on marketplace success in 2011 than the country's most savvy technologist or marketer”).

TechCrunch’s Erich Schonefeld seems to have looked into the same crystal ball as Schrage. He, too, argues that 2011 might be the year when “touch becomes central to the computing experience.” And in his tete-a-tete with writer and blogger Andrew Keen he addresses head on the warnings of pessimists like VC investor Fred Wilson who contend that irrational exuberance will inevitably lead to another crash: "Will 2011 Be 1999 All Over Again?"

Even further back to the future goes Alvin Toffler, the grandfather of futurology, who is not content with foresights for just the next year; he predicts “40 for the Next 40” – trends that will shape our world from now to 2050. It has been 40 years since he popularized terms such as “knowledge age,” “power shift,” “digital revolution,” or “information overload” in his landmark book Future Shock, all of which are now part of the mainstream lexicon. That alone should make you curious, but the outlook released this week by Toffler Associates is a bit of a letdown. Toffler still has an apparent knack for condensing disparate phenomena into succinct assertions, but none of his predictions are really surprising (just some examples: the growing geo-political power of ‘philanthro-capitalists' who eclipse national and multi-national organizations in influence on many global issues; a growing number of women in leadership positions; religious groups pushing to get into governments around the world; the continued rise of “open, collaborative innovation paradigms;” mass production that is increasingly replaced with on-demand, custom manufacturing of products and services, etc.).

But maybe that’s not the point. If “the future is already here, just unevenly distributed,” as William Gibson famously stated, then the futurologist’s task might indeed just be to collate various dispersed pieces and even out the distribution by elevating the predictable to the status of meta. Foreseeing the future is like innovation: a new application for an existing invention. There’s nothing wrong with that.

The most interesting example for this approach is one of the more provocative predictions in Toffler Associates’ report. Coining the term "obsoledge" (yep, another neologism, but more inventive than Schrage's), the group refers to knowledge's increasingly extremely limited shelf life and stresses that every chunk of knowledge will eventually become obsolete. Applied to Toffler’s own foresights, this means of course that everything we now purport to know about the future may not be necessarily wrong, but it may not matter anymore when the future arrives. In light of accelerated technology cycles, as well as economic and political shifts that will be as sudden as they are drastic, it might become more difficult for us to catch up with the future. In this sense, perhaps the next true “Future Shock” will be that in 40 years from now none of Toffler’s predictions will have become part of our cultural fabric, and we may not even recall any of them. In the best and worst possible cases, the future will finally be what it has always been – fully beyond our imagination.

[photo: Per Forsberg]

India: Urgent Emergence

This was India’s year. Obama visited, as did Sarkozy, and many other statesmen of lesser political weight or star appeal. With an annual growth rate of close to 8.9% and foreign direct investments projected to exceed $100 billion, the booming Indian economy defied the global recession. For the first time ever, eight Indian companies made it onto the Fortune 500 global list. And even PR crises like the ill-organized Commonwealth Games and political corporate scandals that were an easy target for India’s cynical media did not eclipse the nation's staggering rise – in fact, these events just seemed to magnify the spotlight. Without a doubt, the sub-continent became ready for primetime in 2010, and to many outside observers a new confidence appeared to take hold of India’s economic and intellectual elite.

This year also marked my first visit to India. I had the privilege of assuming leadership for a team in Gurgaon (New Delhi), Bangalore, and Chennai, and to immerse myself in a country I had never been to before. I vividly remember the first five minutes after my arrival at Indira Gandhi International Airport in Delhi in September, the dusty air, the thick fog, the vanilla scented perfume tree in the car, and the calm driver whom I, for lack of any alternative, decided to wholeheartedly trust as he was racing me to my hotel amidst the polyphony of honks. Other countries are in your face or slowly creep into your soul with their mores, oddities, and sensations. India is around you, all the time. It is simple as the tourist cliché of itself (especially when you live in the airport-lounge-and-luxury-hotel bubble of the global business traveler) and yet complex as a vertical staggering of infinite parallel worlds which make sense each by themselves but fail to strike a consonant chord – like in the movie Inception.

When I attended the India Economic Summit in Delhi in November a few weeks after my first trip, jointly hosted (for the 26th time) by the World Economic Forum and the Confederation of Indian Industry (CII), President Obama had just passed through India, leaving an indelible mark on the Indian collective psyche with his now famous line that “India is not emerging, it has emerged.” The mood was bullish, if not exuberant, and many considered the visit a breakthrough moment for India. The economic reality had not changed but the awareness of the sheer scale of the opportunity ahead and the self-assurance that it might indeed be feasible to accomplish it, had moved to a whole new level, seemingly overnight. No wonder the optimism was palpable at the Summit.

The official theme was “Implementing India” but the actual theme that emerged during the three conference days was “Inclusive Growth” – how can India sustain its tremendous growth and at the same time narrow the social divide? While India’s growth numbers are impressive, many of the speakers acknowledged that its so-called “demographic dividend” (a term coined by Harvard demograph David Bloom) is a double-edged sword. By 2020 half of India’s population will be below 25, and it will account for 25% of the global workforce. But this demographic trend is unevenly distributed. India’s northern states, with their high fertility rates, are the main contributors to population growth (by 2025, the median age will be 26) whereas the south faces rapid aging (a median age of 34 by 2025). This means that “India’s demographic dividend is actually a double hump, one of which is already nearly exhausted,” Infosys co-founder Nandan Nilekan writes in his seminal book Imagining India.

This “double hump” makes capitalizing on the remaining, “unexpensed” demographic dividend rather urgent. Experts foresee a demographic disaster unless India’s young workforce is properly skilled and employable by global standards. Unfortunately this is far from being the case today: For starters, 300 million people live in extreme poverty, that is, they live on less than one dollar per day, and 90% work in the informal economy. 70% of India’s 509 million-strong working population has not received a primary education, and only 11% of those aged 17-23 receive a higher education. India has the lowest education indicators among the G20 economies and the world’s highest number of illiterate people. One of the main challenges for India will be to create jobs for the 270 million people expected to enter the working-age population over the next 20 years. Will these people become the world’s workforce, as some predict, or the world’s worry?

Sustainable growth, many argue, will come from frugal (or reverse) social innovation, through public-private partnerships that scale at the base of the pyramid. It is well known that IBM has more employees in India than in any other country, and many of India’s big IT outsourcing companies (e.g. Wipro, Infosys, Tata Consultancy Services etc.) have long been competing with multinationals. But no longer is India just the development center of excellence of the world or an emerging consumer market of massive scale; it is increasingly home to bottom-up innovations in areas such as energy, healthcare, and automotive, spurred by the urgency of structural change. Crisis has always proven to be a hotbed of innovation, and the need to improve the livelihood of a society is a powerful driver for entrepreneurship.

India is already the front of some radical product and service innovations such as the $3,000 car or the two cents per minute nationwide cell phone service. Moreover, with the deep penetration of low-cost telephony, the country’s emerging middle class could be a testing ground for the burgeoning mobile health (mHealth) technology market, in particular telemedicine and rapid diagnostic services. Globally, mHealth revenues are projected to grow by 25% annually, from $1.5 billion in 2010 to $4.6 billion by 2014. India is seeing many of its pioneering efforts, for example start-ups such as mDhil and eHealthpoints. The Indian healthcare industry, in general, is one of the fastest growing sectors of the economy, growing at 23% per annum.

A basic enabler of “inclusive growth” is to provide the rural population with access to information- and communication technologies and financial services. Although India is the second largest telecom market in the world and tele-density has increased to 56.6% in 2010, 44% of rural Indian households are still unwired, and of India’s 6,000,000 rural villages less than ten percent have a local bank branch. Microfinance, long heralded as an able solution to this shortcoming, has recently suffered a serious setback. The rapidly growing private microcredit industry faced imminent collapse when almost all borrowers in Andhra Pradesh, one of India’s largest states, stopped repaying their loans. Critics accused microfinance institutions of making “hyperprofits off the poor” by extending loans to poor villagers at exorbitant interest rates and without enough regard for their ability to repay. It will take some time for the industry to restore trust (and some more regulatory oversight from the state will help, too). But again, this crisis may spur much needed innovation in the Mobile Money space.

India’s villages are increasingly becoming a breeding ground for innovation, as its rural poor develop inventions out of necessity. Mansukhbhai Jagani, Mansukhbhai Patel, Mansukhbhai Prajapati, and Madanlal Kumawat, and three others are on a recent Forbes list of rural Indian entrepreneurs (compiled by IIM-Ahmedabad professor Anil K. Gupta) “whose inventions are changing lives” of the people across the country. Jagani developed a motorcycle-based tractor for India's poor farmers, which is both cost effective – costing roughly $318 – and fuel efficient. A farmer, Patel invented a cotton stripping machine that significantly cut the cost of cotton farming and revolutionized India’s cotton industry. Prajapati, a potter, invented a clay non-stick pan that costs Rs 100 and a clay refrigerator that runs without electricity for those who cannot afford a fridge or their electricity and maintenance costs. Madanlal Kumawat, a grassroots innovator with no more than a fourth-grade education, developed a fuel-efficient, multi-crop thresher that yields cleaner grains, which can be bagged directly and eliminates the cost of cleaning.

Design and design-driven innovation are quickly entering the business vocabulary here, too, and when I met with editors of business publications in Delhi a few weeks ago, their interest in design was as keen as their conviction that India will soon become a powerful innovation engine with global impact, propelled by a distinct national design style and a throng of young, ambitious, and fearless entrepreneurs. It will require a mix of national policy and education providing the economic framework, global design and innovation firms bringing quality standards and best practices to India, and – perhaps most importantly – Indian companies embracing design as a key differentiator and value-driver, with some quick and visible market successes.

Whether you’re strolling through Old Delhi or driving along the campuses of Bangalore’s IT firms, you can’t help but marvel at the tremendous pace with which the country and its people are happening. The whole country is on the move, which offers plenty of opportunities for upward social mobility but also disrupts traditional lifestyles and cultures. New high-rise developments for the burgeoning middle class (91 million urban households are projected to be part of it by 2030, up from 22 million today) stand in stark contrast to the poor villages right next to them, which are in the progress of upending their local identities and cultural roots. According to the United Nations Development program, it is expected that 41% of India’s population will live in cities by 2020, compared to less than 30% in 2010. That is 590 million people, nearly twice the population of the US today. A recent McKinsey report (“India’s Urban Awakening: Building Inclusive Cities, Sustaining Economic Growth”) estimates that 70% of net new employment will be generated in cities by 2030 and that 85% of total tax revenue will come from the urban economy.

Needless to say, that this migration will further contribute to stresses on the already insufficient infrastructure. McKinsey expects 68 Indian cities to have a population of more than one million by 2030 (up from 42 today vs. 35 in Europe). It warns that the current urban policy framework will lead to urban decay and gridlock. Today, India is investing eight percent of its GDP in infrastructure, which is a high number by international standards. And as much as $300 billion are forecast to be devoted to urban infrastructure over the next 20 years, a twofold increase in per capita spending of $17 today. But McKinsey believes that $1.2 trillion capital investments are necessary to meet the projected demand in Indian cities. The firm proposes fundamental city governance reforms to ensure these funds are not only raised but put to work efficiently. Unlike China, India cannot issue sharp policy shifts to appease a young population that may not be satisfied with the living standards of their parents. If urban policies fail, social upheaval, fuelled by underlying religious and ethnic divides, will likely be the result. Or as Nandan Nilekan puts it: “This is our biggest, but also our last chance.”

India is aware of its “moment” and understands that the window of opportunity for inclusive growth is limited. The government is seeking to balance the hustle, the frenzy, and the urgency with calm and confidence. It is the only possible attitude when you have to govern what seems to be genuinely ungovernable. I thought of a line from a song by Thom Yorke: “You have all the time in the world. Don’t squander it.”

[picture: painting by Vangobot. Vangobot is "a robot who paints with the soul of the human artists who taught him how to see."]

Touch / Nature

 

“I am against nature. I don't dig nature at all. I think nature is very unnatural. I think the truly natural things are dreams, which nature can't touch with decay.” - Bob Dylan

Edelman's Six Digital Trends to Watch

From “marketing in the age of streams” to the “Googlization of media” to “situational awareness” to “location, location, locaton” to “business becomes social” to “private becomes public” – in their latest report, Edelman’s digital mavens Steve Rubel and David Armano provide a solid overview of the six key digital trends to watch.

Six Digital Trends To Watch by Steve Rubel and David Armano

 

Dreaming of Bio-Transparency

If you worry about social media pushing the boundaries of privacy on sites like Facebook these days, then you may want to be mindful of what is looming on the horizon next – because ‘you ain’t seen nothing yet.’ What we are sharing (mostly voluntarily) today is mainly a cocktail of sociographic data (birthday, birthplace, location, education, memberships, hobbies, etc.), convictions, intentions, and activities. Soft stuff, really, if you think about it; information that can conveniently be tweaked and entirely made up at your fingertips online, as needed to enhance your social credentials. It remains a virtual currency in a virtual world.

“Hard” privacy data looks different, and we have not been sharing it much to date. It cannot be easily fabricated or altered because it is literally an existential part of our individual lives, and as such becomes only social through the act of sharing. Radical Transparency in its most radical notion extends to those human areas that are most personal, and it doesn’t take much imagination to pinpoint the most sacrosanct of them: our genetic code and our dreams; the very physical and the very meta-physical fabric of our selves.

As for the latter, movies have long envisioned the intrusion of others into our utmost private spheres. Think of “Strange Days,” “Minority Report,” or “Memento,” which all riffed on memory-theft or manipulation. And now the director of “Memento,” Christopher Nolan, has a new mega-project out, “Inception” (the film opens in the US on July 16), in which the main protagonists are dreams. In an interview with the New York Times the director describes the radical thought experiment underlying the film, the idea of multiple people sharing the same dream: “Once you remove the privacy … you’ve created an infinite number of alternative universes in which people can meaningfully interact, with validity, with weight, with dramatic consequences.” Web sites such as Dreamstop or Whispy are already delivering on that vision, albeit in poor execution. Someone needs to come up with a less esoteric way and a better business model for social networks based on dreams. How much wasted creativity could be harnessed if there was technology allowing us to make the subconscious transparent, as a social “dream feed”?

An even “harder” and more integral data set of ourselves is the genetic code that we all carry. The temptation to “socialize” this very foundation of our individuality will be hard to resist. It is only an incremental step, technically, but a huge leap, of course, morally, from sharing personal health records to making publicly available the source code of one’s life performance. But as the cost of getting personal genomes deciphered is plummeting, it seems fair to assume that this information will sooner or later populate the social web (on sites such as 23andMe). In a recent special report on “The Human Genome,” the Economist somewhat pragmatically deliberates the implications of this new brave world of bio-transparency. Referencing Stewart Brand, the American futurologist, who famously coined “Information wants to be free,” the magazine posits that “One of the lessons of the new biology is that it is all about information.” It claims that “Everyday genomics is coming, ready or not” and that there is “no hiding place.” “There will be mistakes on the way, and suffering, too,” it concedes, “But technology, once invented, cannot be unlearned.” The article closes with another one of Stuart Brand’s memorable quotes: “We are as gods, and might as well get good at it.” That might be required indeed, especially if you consider sharing information about our genomes to be the precursor of sharing actual genes – the real deal.

My colleague Fabio Sergio has written and spoken extensively about the subject of smart bio-feedback, raising some provocative questions around his vision of “your heartbeat becoming the conversation” – a body-to-data interaction model that turns our bodies into messengers, into “pulsating active nodes on The Network.” By the same token, sharing our dreams and DNA will make our bodies and souls the ultimate social media of the future. As a result of it, publicness will emerge as the only possible human modus vivendi – sharing ergo sum; see my genes, see my dreams, therefore I am. Privacy won’t be dead. But everyone who chooses to live a public life may ultimately gain the ability to live a more fulfilling, healthier life.

[image credit: Three Trees Studios]

Losing In Style

In the very last minute of extra time, Dominic Adiyiah headed what should have been the winner for Ghana. The ball, without doubt, was going in. But Uruguay striker Luis Suarez got in the way – with both hands: “The best save of the World Cup," he said later, not the hand of God, “the hand of Suarez.”

It was a decision that would keep Uruguay in the World Cup and would change many lives forever. Suarez was sent off and Ghana was given a penalty. The penalty before the penalties, as we know now. When Ghana’s forward Asamoah Gyan was about to take the shot, a whole continent held its breath. Seconds later, the silence in and outside of the stadium was eerie - after he had only hit the crossbar.

It will go into the annals of the World Cup as the crossbar that broke Africa’s heart. The historic weight of the moment was disproportional to the margin of error that tilted the psychological balance in Uruguay’s favor. Ghana had literally been inches away from becoming the first African nation ever to advance to the World Cup semi-finals. But it was not meant to be.

The ensuing penalty-shoot out was nerve-wrecking and heart-wrenching. Gyan himself showed tremendous character when he stepped up again and coolly converted the first of Ghana’s penalty kicks. But two of his team mates failed to score, Ghana eventually lost, and the scenes of inconsolable players as they broke down overwhelmed by a sudden and all-consuming fatigue were hard to stomach. It was – as the ESPN commentator put it – the cruelest tournament exit ever witnessed at a World Cup. Even some neutral spectators shed tears. And how could you not?

In sports as in life, losing is part of the game. Yet football might be the sport with the biggest emotional roller coaster-rides. Because there is so much room for human error (of both referees and players), victory and defeat, drama and tragedy co-exist in close vicinity. No other sport is so unjust and stirs so much controversy. No other sport can shatter dreams and throw a whole nation into mourning within just seconds. There is no other sport with such a fine line between heroism and embarrassment, euphoria and depression.

But there is also no other sport in which losers can win so much respect and compassion. As much as winning in style is admired by football fans, losing in style is an art in and of itself and will guarantee a permanent spot in football’s hall of fame. The most legendary teams all excelled at losing, often in dramatic defeats: FC Barcelona’s bitter loss to arch rivals Real Madrid in the European Cup final 1960, Germany receiving the infamous “Wembley Goal” 1966 against England, the Netherlands losing the World Cup final in 1972 against Germany, Bayern Munich losing by two last-minute goals against Manchester United in the Champions League final 1999, a deflated Brazil losing to France in 1998, and so forth. And at this World Cup: the spirited US against Ghana and now Ghana against Uruguay. The history of soccer would be poorer without these epic battles and the infinite sadness of those who lost them.

Of course this won’t console the Ghanaian players and fans. As Africa’s World Cup dream has come to a harsh end, here’s a reminder of how the passion of this proud team, which produced such entertaining football at this tournament, evoked the hopes and dreams of a whole continent: a poem called "The Soccer Fanatic" by the Ghanaian poet Prince Mensah, from the collection One Ghana One Voice (presented, yes, by the Ghanaian Football Association):

Goal! That is the word we want to hear for here In this sea of deafening cries Our emotions reach their highest altitudes Through good music, good people, good attitudes – Our team must win, no way around that – We need goals, goals, more goals: We must prove that we did not come here to play, We came to conquer, to seize the day, To make victory our mainstay

Goal! I love the sound of that four-letter word, the sod On which our rollercoaster moods play - Our affinity to spectacular goals, The infinity of a good match, The divinity of our soccer-love drive us Into states of consciousness where each kick, Each dribble, each foul, each whistle eat away Away our patience but still our flags sway Whether chances go green or gray

Goal! The euphoria never abates, always lightening The pensive mood, never failing the ears As we expect a pass, a shot, a goal Sudden like bright-afternoon thunder and lightning – As flashes from a thousand cameras capture When the ball crossed the line and kissed the net – The players know that they carry our hopes in each kick, They know their misses make us sick, They know only winning will do the trick

Goal! Love for this game propels the vane of our energies We will not cease now, we will not sing in vain As we scream on top of our lungs, veins drawn on our necks Losing is not an option because too much Has been invested in this, too much life and love - If eleven men can send us to soccer-heaven, We will give them our all, we will stand tall As they kick the ball, as they rise and fall, As they win in the long haul

Maradona and Messi: A Complicated Tango

The New York Times calls the relationship between Argentina’s national coach and legendary player Diego Maradona and his star player Lionel Messi a “complicated tango,” but, hey, a tango it is! Just take a look at the breathtaking resemblance of these two famous goals and the synchronicity of the players’ movements (Maradona’s goal against England at the World Cup 1986 – still considered the best goal of all times – and Messi’s goal in a Primera Division game against Getafe in 2007).

Being Robert Green

So what do you do when you are Robert Green, the English goalkeeper who fumbled the ball in the most disastrous fashion to allow the US equalizer today? One of my friends called it “the worst goalie mistake in 20 years of professional football,” and it’s hard to argue with that. The twitterverse suspects that Green was paid by BP to make up for the “spill” (in case you didn’t know, there’s nothing more political than soccer), and a US blogger even posted a YouTube video showing her son and his uncle reenacting the goal shortly after the incident.

And an incident it was. It fit perfectly into the series of serious blunders by English goalkeepers – from David Seaman at the 2002 World Cup and Scott Carson in a Euro 2008 qualifier to several recent gaffes by David (“Calamity”) James, England’s current number 2. It also evoked the good old cliché of the goalkeeper as the lonely warrior who can only lose. Goalies are used to brutal scrutiny, for in every game the full extent of their professional reputation is, quite literally, on the line. It comes as no surprise that Oliver Kahn, the “Teutonian” goalie legend, once admitted that “one has to be crazy to become a goalie.” Moritz Volz wrote in the Times, “You basically have to be prepared to stick your head where everyone puts their feet and for that you have either to be pretty brave or completely mental.” Many of the best goalies indeed exhibit a distinct tick. Gabor Kiraly, the Hungarian national goalkeeper, has been wearing the same grey, dirty (and unwashed) sweat pants every game for almost a decade out of superstition. Paraguayan goalie Jose Luis Felix Chilavert, now retired, expressed his ability as a frustrated outfield player by insisting on taking all the free kicks and penalties for the clubs that he played for. And Kahn, known as the “angry German,” was notorious for lashing out, often like a karate kicker, at his opponents.

Robert Green didn’t exhibit any of these eccentric traits tonight. He seemed rather mellow, and then, after the pivotal moment, he became the saddest person on earth. He instantly knew that there will be absolutely nothing he can do to keep this one split-second failure from eclipsing the remainder of his professional career. Worse even, he will live the rest of his life in replay mode - a long and inescapable remorse in slow motion. In the innovation arena, we know that failure is part of the process, in fact, a critical ingredient that often propels game-changing ideas. But in soccer? Not so much. A recovery from a torment like Green’s is hard if not impossible, and you have to respect him for keeping his cool, after all, and performing somewhat solidly for the rest of the game (the UK’s Italian coach, Fabio Capello, did the right thing and kept him on the pitch after half-time to avoid completely breaking him after his confidence had been so publicly cracked).

In the end, though, the tragic figures – and they tend to be goalies – are the real protagonists of football. In a game so individualistic and so poetic, winning gets you trophies but not necessarily sympathies. A black-out, a failure in front of millions of spectators reminds us all of our own imperfection, of our being human. We may not all be Lionel Messis, but we’re all Robert Greens.