I'm delighted to participate in the event below in Dubai, curated and organized by my friend Sagarika Sundaram. Looking forward to a hopefully animated discussion!
Sandbox Invites Global Leaders of Innovation and Design to Examine “Brands in the Connected Age”
Gathering Brand and Design Thought Leaders for a Panel Discussion on the Eve of World Economic Forum in Dubai
Dubai-UAE: 31 October 2012 -- A day before the World Economic Forum (WEF) Summit on the Global Agenda takes centre-stage in Dubai, Sandbox, an exclusive global community of entrepreneurial spirits, will bring three members of WEF Global Agenda Councils and the Managing Director of brand consultancy Wolff Olins together in a panel discussion to address the changing dynamics of business and branding.
The panelists will include Tim Leberecht, CMO of global design and innovation firm frog (WEF Global Agenda Council on Values); Brian Collins, chairman and chief creative officer of COLLINS in NYC (WEF Global Agenda Council on Design Innovation); Sujata Keshavan, chairman and executive creative director of The Brand Union in Bangalore (WEF Global Agenda Council on Design Innovation), and Charles Wright, managing director of Wolff Olins in Dubai, UAE.
The thought-provoking discussion will take place on Sunday, 11 November at The Pavilion Downtown Dubai on Emaar Boulevard. Sagarika Sundaram and Fereshteh Amarsy, Sandbox ambassadors in Dubai, will host the evening.
Sundaram, who is a creative strategist at Wolff Olins, will moderate the panel discussion. She says, “Businesses need to get over standardisation – been there, done that. What’s next though? In a world where online peer reviews are the only true advertisements, brands need to genuinely touch a consumer’s heart. Paradox and ambiguity challenge and excite humans, and it’s time for brands to embrace these qualities in order to earn trust. We’re honoured and excited to have pioneers and opinion-makers from across the world explore whether this holds true in different geographies.”
Amarsy, founder of Community Cinema and Director of Special Projects at Meydan IMAX theatre, will introduce members of the first Dubai Sandbox class that evening.
For more information on the event, please visit http://goo.gl/8X2jz