In December 2008, in light of the current economic crisis, several U.S. professional design organizations (AIGA, IDSA, and others), design education accreditation organizations, and Federal Government officials seized the historic opportunity and joined forces to launch an initiative to shape a U.S. National Design Policy.
Recently, the group launched a nationwide viral video campaign asking supporters to record a brief "I Pledge" endorsement to be uploaded to the initiative's YouTube page or Facebook page. This forum empowered citizens to express how design can bolster the country’s economic future and have a consistent presence in government policy.
To show their support for the initiative, designers and representatives from design firms were captured on screen, advocating for the potential national policy. Some endorsements morphed into manifestos, calling for the creation of a policy that would radically restructure the U.S. educational system, healthcare services, and energy methods by embedding design into the government's DNA.
Here's my endorsement: