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January 16, 2006


Opinion leaders are the people who filter the information they gather (regarding their niche of expertise) for friends, with whom they are influential regarding specific issues. I’m not sure if it’s possible to harness the power of word of mouth marketing into the business. Opinion leaders have to be clean from having any kind of hidden interest guiding the tips and advice they give. Moreover, that’s the source of their influence - it’s their field of expertise and they don’t have a hidden agenda (or if they have an agenda, it’s properly disclosed).
We’ll have to wait and see how it goes…

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