The Sony Bravia adverts are one of the best uses of video to promote a product that I’ve seen. Rather than trying to be funny or controversial in order to trigger the desired viral effect, the makers simply rely on well-choreographed music, movement, and - colors.
Last year, Danish director Nicolai Fuglsig had already sent 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco.
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