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April 22, 2007

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We are better off today than we were eight years ago

Hey Lois, good points: I like that you put the focus on listening. Oh, and having something to say, yes, that's the hardest part of all. ;) When is your book coming out?

Great post Tim. In researching my new book on conversational marketing ("Beyond Buzz")I found that the two of the five biggest obstacles companies face are 1) having something interesting to say -- points of view that the organization genuinely and passionately believe in, and 2) knowing how to listen -- recognizing, acknowledging and learning from people. Sounds simple, but there aren't a lot of companies that are good at doing either.

As for measuring conversations: there are two ways to go about it. One is putting a value of the insights from listening. The second is measuring how involved people become in your communications (posting, downloading podcasts, asking questions, etc.) because involvement is the prerequisite to action, whether that action is changing your mind, deciding to meet with a sales rep or buying.

Thanks, Chris, will check it out!

Have you checked out PostieCon which is simply about branding, generating revenue, getting better readership, more money from traffic and sharing all the best blogging techniques and tricks. The coolest thing is that Scoble is going to Keynote.

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