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December 14, 2007


How is this different than the root.net efforts, which talked a good game about "owning your attention data" but in the end resulted in no killer value prop to end-users.

I'm all for transparency, control, etc. but it seems to me that you need to start with the major media companies that are already recording your attention data. Then, if successful, you can bring end-user value. But starting with the Web user and then thinking MSM is going to tag along is naive at best.

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