« A (Short) History of Marketing from 1940 to Today | Main | The Financial Meltdown on a Napkin (Sort Of) »

January 25, 2009


That brings audience lively. A strategy to perform well.

I agree totally with your position. Building brand champions inside the company and letting them spread the message of your brand is far more personal and effective then letting a single voice flow from a marketing department.

The marketing department is there to set guidelines and provide employees with the tools to empower them to spread the positive messages of the Brand. Our BrandEnsemble tool works with companies to offer a single educational source for employees to be brand champions.

Thanks for sharing about the book - sounds like a good read.

Specifically to your point about corporate social responsibility, Good has a solid article today about it's current status among today's brands: http://www.good.is/?p=14932

The comments to this entry are closed.