Via Jacksonville Business Journal:
"The Mayo Clinic wasn't sure what to expect from social media when it gave it a test run four years ago. Mayo started with a podcast, largely unsure of what it was doing. There was no staff dedicated to new media, so a few of the public affairs employees hastily podcasted a 60-second broadcast radio feed normally provided to radio stations. Then they watched as a few listeners grew to some 76,000 in one month. They knew they were on to something."
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