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January 17, 2009


I was there and some participants become part of a greater narrative that echoes the memorable lines of JFK's inauguration speech, and it was the nicest moment because everyone was so happy with that.

I really appreciate the structure you're creating for meaningful marketing interactions and just recently came across your blog.

while i agree with your assessment of the "I'm in" work, i do think they revealed a bit of laziness, and dropped the ball on the disruptive aspect of this effort by acting like ad-folks- Bigger Than Coffee. ("Ooops! Your strategy is showing!")

they got the brand behavior bit right, but couldn't resist ad habits.

regardless, nice to have found your blog - I am pleased to see the language of less and strategic simplicity finding a great voice.

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