Alright, now we're in 2009 so this may come a little late. But anyway, the year is still young, so here are the social media predictions for 2009 from the collective expertise of the Junta42 bloggers.
Excerpts: Marketers will get cheap - Twitter will be officially mainstream - Twitter will suffer a backlash - marketers will lack control over content - combining traditional media with electronic media will increase - distributed eventing - news articles with images and video syndicated in RSS feeds - content will be more focused around conversation than messaging - innovative brands will start to provide engaging content that allows them to intertwine the brand rather than push it as the primary selling point - employees across the company will be content creators - more brands will develop a personality or a persona to represent the core values of the company - laid-off journalists will find a home as "content producers" and "content managers" on the corporate side - small business comes out to play - execution is the new strategy! - more "ombudsmen," fewer PR flacks - webinars & live or pre-recorded video events - the big challenge for brands is going to be reaching consumers without appearing to be selling anything - marketing messages will follow a less-advertising, more journalistic approach that offers relevant stories that show impact, offer counsel and demonstrate fairness.
The full list: http://blog.junta42.com/content_marketing_blog/2008/12/42-social-media-and-content-marketing-predictions-for-2009.html
In a nutshell: All are valid, none are too surprising. Brands will increasingly act like media companies. Content is king (again), if it's social, relevant, micro, meaningful, and fast.
Amen.
Nice overview...thanks for the mention.
Best
Joe
Posted by: nope | January 11, 2009 at 05:29 PM