This latest, 50+ page thick report by Razorfish examines the ever more important role of social (influence) marketing:
"In a world that is increasingly empowered by social media, connected by screens, out of your control and enchanted by innovation, all that matters is the story your customer tells about your brand - your brand's value, in 140 characters or less. Is it a good story? A bad story? Or just no story at all?"
"We believe that we live in a world where brands can't simply push messages anymore. Brands must do. They must engage with their customers (and across every platform, channel and device). We also believe that Social Influence Marketing has a large role to play in this world where actions speak louder than advertising."
Download the report, which doesn't require registration, here.
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