Hubspot viral marketing scientist Dan Zarrella has examined 5 million tweets and 40 million re-tweets over the course of nine months and just published his study on the factors of re-tweeting success: What does/does not get re-tweeted, and for what reasons?
Some insights: We learn that semicolons are the "the only unretweetable punctuation mark," which I, as an avid semi-colon fan, find deeply disturbing. Speaking of which, emotions and ego-mania are not so popular. Tweets about work, religion, money and media/celebrities are far more re-tweetable than negative emotions, sensations, swear words, and self-reference. The least re-tweetable word is "game," and the most re-tweetable is "you." Time of day matters, and breaking news works, both of which are not too surprising. But "please retweet"? - please...
Read Zarella's Nine Scientifically Proven Ways to Get Retweeted on Twitter on Fast Company or download the full report.
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