Chief Meaning Officer on Sparkcast

I was interviewed by Rogier Bikker for Sparkcast, the podcast of Dutch branding agency Energize, on my “Chief Meaning Officer” concept.

You can listen to it here (sorry about the rambling….the session was recorded in Shanghai during my last, very intense China trip, and I think I was rather tired...)

http://energize.nl/sparkcast.php

http://www.marketingfacts.nl/ (scroll down till you see the Energize logo in the sidebar)

And in the iTunes music store under ‘Sparkcast.’