Nike’s new “Find Your Greatness” campaign, launched during the Olympics, is meaningful marketing at its best: passionate storytelling that puts the human at its center and yet points to a greater purpose.
“The Weight of Objects” is not a campaign, but what Priya Parker calls a “passion project.” Ramsay de Give and Kristen Joy Watts created a series of portraits of individuals and an object important to them – a wonderful documentation of finding meaning in the seemingly mundane.
Images: Ramsay de Give, Kristen Joy Watts
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