Bulldog Reporter has put together a great program fo the Media Relations Summit, April 6-8, in San Francisco, Corresponding with the summit's theme "The Power of Story: New Media, New Technologies, a New Narrative for PR," Robert Scoble and Charlie Rose will deliver the keynotes. Rose will be talking about "The Art of the Story: Finding the Heart of Drama," and Scoble will be speaking on "The Future of Social and Consumer-Generated Media."
Other sessions will address:
• How to establish your CEO and top execs as industry thought leaders
• Using new technologies to communicate directly with consumers
• Harnessing the power of search marketing for PR campaigns
• Secrets of placing your corporate video on social media sites
• Master class on the latest innovations in guerrilla PR
• How to increase traffic to your corporate website
• Increasing media pick up with ingenious storytelling techniques
• How to make news when there's no news
• New techniques for measuring the ROI of online PR
• How to craft a cost-effective social media strategy
To see descriptions of all 52 sessions, see this 14-page brochure.
Speakers will include:
• Craig Newmark, Customer Service Rep & Founder, craigslist
• Alan Elias, VP, Corporate Communications, Washington Mutual
• Bruce Ertmann, Manager, Consumer-Generated Media, Toyota
• Joe Carberry, SVP, Global Public Affairs, Visa, Inc
• Sally Falkow, President, Expansion Plus
• Karen Kahn, VP, Worldwide PR, Sun Microsystems
• Stacie Bright, Senior Communications Director, Unilever
• Tac Anderson, Web 2.0 Strategic Lead, Hewlett-Packard
• Michael Smart, News Director, Brigham Young University
• Alison Wertheim, VP, Corporate Relations, Charles Schwab
• Lee Aase, Manager, Media Relations & New Media, Mayo Clinic
• Dave Samson, General Manager, Public Affairs, Chevron
• Corrine Kovalsky, Director, Public Relations, Raytheon
• Akilah Monifa, Producer, CBS-TV
• Paula Berg, Manager, Public Relations, Southwest Airlines